Food Entrepreneurship Ecosystem Development (FEED) Program

Food Entrepreneurship Ecosystem Development (FEED) Program

Four Mondays in June – Four different Topics

Brought to you by Wisconsin based specialists and entrepreneurs.

Must register for each class.

FEED workshops flyer

This no-cost series of online trainings is for people who are interested in starting or expanding small-scale food businesses in Wisconsin. Designed as a four-part series, the trainings will cover licensing considerations, exemptions, and best practices for products prepared in home and commercial kitchens. The fourth session will explore considerations for structuring your business as a cooperative.  For more information and to register, go to  


FEED workshop series -flyer ENG  (PDF, 1pg, 1MB)


Starting a Farm- or Home-Based Food Business

Monday, June 7th, 2021 2-3:30pm


Presenters: Angela Moragne, That Salsa Lady, Founder/COO; Dr. Barbara Ingham, UW-Madison Food Safety Extension Specialist

Summary: This session will cover opportunities you have for adding value to your farm products, or for preparing foods in your home kitchen for sale. We will look at a variety of licensing exemptions for sales on-farm and for making products in your home kitchen. And we’ll hear from an entrepreneur with experiences to share that may help you be successful operating in this space.

Your Guide to Starting or Expanding a Commercial Food Business in Wisconsin

Monday, June 14th, 2021 2-3:30pm


Presenters: Courtney Ziemer, Madison-Dane County Public Health; Dr. Barbara Ingham, UW-Madison Food Safety Specialist

Summary: Whether you are starting with an idea, or have an existing food business, this session will walk you through the basics of beginning or expanding a food business in Wisconsin. We will cover steps of licensing, training, and developing food product ideas that will ensure that the product that you make is food safe. This program will focus on businesses such as food carts, caterers, farmers markets and other retail venues.

Best Practices for Operating a Food Business out of a Shared Space

Monday June 21st, 2021 2-3:30pm


Presenters: Chris Brockel, FEED Kitchens; Donale Richards, Madtown Food Services, LLC

Summary: Whether you are sharing space at a local restaurant, producing your product at an incubator kitchen, renting space in a church or other shared-space arrangement, this session will highlight key considerations for business success. An experienced food entrepreneur will share ideas from his own experience working in this space.

Starting or Joining a Food Business Cooperative

Monday – June 28th, 2021 2-3:30pm


Presenters: Kelly Maynard, UW Center for Co-ops; Amanda Chu, SLO Farmer’s Co-op

Summary: By working together, entrepreneurs can create connections to new suppliers or buyers, reduce costs through bulk purchasing, reduce operating costs, share insight, support each other, better leverage technology, etc. Learn from UW Center for cooperatives, SLO farmer coop (and others) for insight about cooperatives to benefit your business and your community.


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